Gluten free meals endorsed by Coeliac Australia
- , by We Feed You Author
- 8 min reading time
What It Means and Why It Matters
For people living with coeliac disease, gluten free food isn’t a preference or a trend - it’s a medical necessity. Yet in the rapidly growing ready meal market, genuinely safe gluten free options can be difficult to identify. Labels such as “no added gluten” or “free from added gluten” are common, but they don’t always reflect how a meal has been prepared or whether cross-contamination risks have been properly managed.
That’s why endorsement matters.
We Feed You is proud to announce that our full range of gluten free ready meals is endorsed by Coeliac Australia, giving customers access to over 55 gluten free meals they can trust, made in a dedicated gluten free kitchen, tested to strict standards, and delivered straight to their door.
What Does Coeliac Australia Endorsement Actually Mean?
Coeliac Australia endorsement is not a marketing badge, it’s a rigorous process designed to protect people with coeliac disease.
To be endorsed, meals must:
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Be produced in a gluten free environment
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Use ingredients that meet strict gluten free standards
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Gluten testing with zero gluten detected
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Undergo regular review and verification
For consumers, this endorsement provides independent assurance that the meals meet the standards required for people who must avoid gluten completely.
A Dedicated Gluten Free Kitchen
(Not Just Gluten Free Ingredients)
One of the biggest misunderstandings about gluten free food is the assumption that avoiding gluten ingredients is enough. In reality, the greatest risks often occur in the kitchen, not on the recipe card.
All We Feed You meals are:
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Prepared in a dedicated gluten free kitchen
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Made using gluten free cooking equipment and utensils
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Stored, cooked and packed with strict protocols
This approach eliminates any risk that may come with cross-contamination in a shared environment. When gluten free and gluten-containing meals are prepared side by side, the risk is huge.
Why This Matters for People With Coeliac Disease
For someone with coeliac disease, even trace amounts of gluten can trigger an autoimmune response that damages the lining of the small intestine. Symptoms aren’t always immediate or obvious, but damage can still occur.
That’s why statements like “a little bit won’t hurt” or “just pick it off” are not only inaccurate, they’re dangerous.
Being endorsed by Coeliac Australia gives customers confidence that:
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Gluten free means gluten free in practice, not just in name
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Cross-contamination risks are taken seriously
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The meals are suitable for people who need to avoid gluten entirely
As Tracey Emney, Co-founder of We Feed You, explains:
“We want our customers to shop and eat with complete confidence. There are providers out there who don’t understand the detrimental effect gluten can have for someone living with coeliac disease. Our endorsement with Coeliac Australia brings peace of mind and reassurance for those looking for meals that meet strict standards and testing.”
Over 55 Gluten Free Meals: Without Compromising on Flavour
One of the biggest challenges for people eating gluten free is variety. Too often, gluten free options are limited, repetitive or bland.
We Feed You takes a different approach.
Using local Australian produce and global flavours, the gluten free menu offers genuine choice. A week of meals might look like:
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Monday: Chicken Pad Thai or Chicken Fried Rice
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Tuesday: Middle Eastern Beef
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Wednesday: Pesto Chicken with Roasted Vegetables
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Thursday: Butter Chicken Curry, Beef Biryani or Beef Rogan Josh
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Friday: Italian Baked Chicken or Spaghetti Bolognese
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Saturday: Jamaican Chicken with Lime Rice
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Sunday: British Beef Cottage Pie
👉 Customers can explore the full gluten free menu online and choose a delivery day that suits their routine.
We Feed You also have plenty of vegetarian and vegan options, such as Thai Green Curry, Pumpkin and Lentil Dahl or Tofu Laksa. Explore the gluten free menu here >
Taking the Stress Out of Everyday Eating
For many customers, the appeal of gluten free ready meals goes beyond safety.
We Feed You does the:
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Ingredient checking
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Label reading
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Shopping
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Cooking
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Cleaning
All that’s left to do is heat, eat and enjoy.
This makes the meals ideal for:
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Confident, healthy work lunches
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Stress-free weeknight dinners
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Easy freezer staples for busy weeks
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Older adults who want quality food without nightly cooking
Many customers start with a small first order to try a range of flavours, often using the $25 first-order rewards discount, before becoming regular freezer staples.
(Learn about our Rewards Program here> )
Clear Labelling and Kitchen Separation
To further reduce risk and confusion, We Feed You operates two completely separate kitchens.
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White We Feed You packaging:
All meals are gluten free and endorsed by Coeliac Australia. -
Dark blue Kitchen Two packaging:
Meals are made in a separate kitchen and are not gluten free.
This clear visual distinction makes it easy for households ordering from both menus to quickly identify which meals are suitable — even straight from the freezer.
Trusted by Customers, Institutions and Researchers
Over the past eight years, We Feed You has become a trusted brand for Australians with special dietary needs, including gluten free, low FODMAP, lactose free, onion and garlic free, vegan, vegetarian and diabetic-friendly meals.
Meals are used not only in homes, but also:
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By universities for dietary studies and research
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At major events such as the Australian Open
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By healthcare professionals
Professor Associate Jane Muir, Head of Translational Nutrition Science at Monash University, says:
“It’s exciting to see such innovation here in Australia, from both a taste, convenience and health perspective. It’s also great for our researchers to have access to these meals for our own study groups.”
Real Feedback From Real Customers
“Great food choices for vegetarian folk who are coeliac. Terrific variety of meals. Portion sizes are great, super tasty to boot! Now have converted my hubby to use as well. Great service and prompt responses. Definitely would recommend to try!”
— Heidi Lowick, 5-star Google Review
Gluten Free Isn’t a Trend — It’s a Responsibility
Coeliac Australia endorsement is a significant milestone for We Feed You, but more importantly, it represents a commitment to doing gluten free properly — even when it takes more time, effort and cost.
In an industry filled with confusing claims and inconsistent standards, We Feed You aims to set a higher bar — one built on transparency, accountability and genuine care for the people who rely on gluten free food for their health.
For those living with coeliac disease, confidence matters. And when it comes to food, trust is everything.
To view the gluten free range of meals, click here >
Comments
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The idea of participating would be fabulous however as well as gluten intolerant I am also lactose (full dairy) intolerant…I am also on strong opioid medication which could interfere with your studies…B